Above & Beyond
creating world-class USER experiences
John Gleason // bombardier
WHAT IS THIS?
"I've worked with John Gleason for over seven years and he has proven not only to be a branding and marketing problem solver, but does it with a unique blend of strategy, tactical acumen informed by current technology and methodologies. He continues to provide greater value to my business each and every year. I highly recommend him."
If John has learned one thing while owning and operating a marketing consultancy over the last eight years, it is that memorable brands win. This maxim has successfully guided initiatives for national brands and innovative startups alike, and it could contribute to the vitality of the Bombardier brand for years to come.
His proven leadership skills which intersect at brand strategy, creative direction, and digital marketing has created an organization which generates six figures in revenue.
Why Bombardier?
John believes that, through a unique blend of strategy, creativity, and enthusiasm for success, he can tap into the best of what the Bombardier brand has to offer, and convey this value to customers.
In his current role, John operates a speciality marketing consultancy which specializes in brand positioning, messaging, and design. He develops and executes communication strategies for primarily in the medical, wellness, and technology space, and his intimate knowledge of the creative processes enables him to produce compelling written, visual, and video content, in order to differentiate brands within the competitive landscape. Furthermore, his digital marketing management skills have rendered results which include a 24% increase in website traffic, 37% conversion rate optimization, and more.
View John's Company Website >
1. He will bring a creative and resourceful entrepreneurial spirit.
John's entire career has been shaped by his experience as a business owner. Given his background, he has always been required to be a creative problem solver, take responsibility for his work, and be accountable to his clients who are also fellow business owners. This formation will make him a reliable and valued asset at Bombardier.
2. He gets the job done.
As a multidisciplinary consultant with diverse client needs, John can manage anything that comes his way. While he regularly engages vendors and specialists, he is well versed on the technical, aesthetic, and business standards of the day. This includes from first hand experience as a manager and getting his hands dirty himself by using hard skills such as:
Adobe Creative Suite
SEO/SEM
Marketing Automation
UX/UI Design
CRM Management
Powerpoint/Google Slides
Email Marketing
Lead Generation
Audio/Video Editing
3. He creates reliably simple and effective copy.
John believes that there is no substitute for quality copywriting. His strong writing and editing skills have been honed through simplifying complex ideas for medical and technology firms for years. Not only is he keenly aware of the way subtle word choices can influence audiences, he writes with modern reading habits in mind.
4. John is an international traveler.
John has spent time in the Netherlands, Iraqi Kurdistan, Israel, Germany, England, New York City, and other locations around the globe. He has been exposed to diverse cultures throughout his life which has fostered an appreciation for meeting new people from different backgrounds.
RM Dalton
Can one construction company really differ from another? It was a tall order, but John was committed to finding a way to articulate a way for RM Dalton to say something truly unique about their brand despite the fact that there are thousands of competitors who perform the same tasks every day.
After he completed his research on the brand, he focused on how the executives at this company are closely involved in every project they undertake. While executives at competing firms can often be found on the golf course or miles away from wet concrete, the principals at RM Dalton are at construction sites getting the job done right the first time.
This led to the creation of one of John's favorite taglines that he created: Our principals wear hardhats.
This brand positioning not only communicates the values and benefits of the brand, but it also gives RM Dalton the advantage of positioning their competitors as well. The tagline paints a clear and concrete image that audiences will understand immediately, and provides a platform to tell a more detailed story about what makes their firm unique.
This anecdote demonstrated that great stories, positioning, and messaging can can be found anywhere, even when it's least expected.